Brand story
The roots of manufacturing in Põltsamaa date back to 1920, when our predecessor, known then as the Central Association of Estonian Consumer Cooperatives, was established. Spirits, potato flakes, coffee, starch, fruit and vegetable preserves and berry wines have been produced in Põltsamaa in different times.
Ketchup
Felix tomato ketchup, Estonia’s favourite ketchup, has been available to local consumers since 1993. That was the year AS Põltsamaa Felix (ETK and AB Felix) was established as a joint venture and the sale of the legendary red condiment took off in Estonia.
Together for a more sustainable tomorrow!
Caring for the environment and combating global climate change is a collective social responsibility. We’ve taken on our share of this responsibility and are actively working to reduce our carbon footprint and protect nature and people – in everything we do.
Our sustainability strategy focuses on how we can meet people’s needs and at the same time do business successfully by operating in an environmentally sustainable manner with clear and well-thought-out actions in five key areas.